In an appointment-driven sales model, understanding the journey of a qualified lead through the AIDA (Attention, Interest, Desire, Action) framework is crucial for both marketing and sales teams. Each team plays a specific role in guiding potential customers from initial awareness to the final purchasing decision. Let’s break down these responsibilities
In the realm of sales, strategies and methodologies play a pivotal role in achieving success. One of the fundamental debates in sales management revolves around the choice between activity-based and outcome-based approaches.
Each method has its merits and drawbacks, but understanding the nuances between them can significantly impact sales performance and
Malware/Ransomware is a legitimate code (within context of the CPU instructions) doing illegitimate things.
So Code is legit because CPU understands and executes the code/instructions in this executable file that we call malware/ransomware. However what this code/instructions do is bad stuff for us… What is Malware/Ransomware Problem?
You executing/running this malware/ransomware!
If
Today the vast majority of cybersecurity world works with: (1) Allow ALL, deny BAD
They try to Deny BAD by trying to detect it by using AI,ML, Heuristic, Behavior Analysis, EDR. I must say, the results speak for itself! Breach after breach, damage after damage! “The amount of money spent in cybersecurity”